As a business, reaching a broad set of audiences is important for discovering new customers and driving continuous sales. While millennials are currently the largest group of consumers in terms of size and baby boomers still hold the title for strongest purchasing power, this will likely change in the next…

One of the biggest missed opportunities in business is failing to nurture return customers. While acquiring new shoppers is important, keeping your current customers happy should be equally as important. However, most businesses don’t realize that they’re neglecting their most valuable customers, which could eventually lead to the loss of loyal shoppers. To avoid this from happening in your business, it’s important that you pay attention to your current customers and invest in retention and growth strategies targeted towards return customers.

2021 was a hallmark year for mainstream attention on crypto. The biggest brands and influencers were talking about their crypto investments and launching their own NFT collections. Even if you were completely unfamiliar to the industry, it was almost impossible to not have heard about Elon Musk and ‘meme coins’…

If you’re a business looking to increase customer retention and engagement, loyalty programs are an effective strategy to build relationships and brand affinity. However, with 3.3 billion loyalty memberships in the US alone, competition is only becoming fiercer as every other brand launches their own version of a loyalty program…

At Peopletail, we envision a future where Shopify retailers can reach new customers through user-generated content while ensuring content creators are fairly rewarded. It’s a future I am excited to talk about because we’re helping make it a reality with our Peopletail Rewards app. …

TORONTO, ONTARIO, July 22, 2020 — MPX International Corporation (“MPX International”, “MPXI” or the “Corporation”) (CSE: MPXI) is pleased to announce that its wholly-owned subsidiary, 2702148 Ontario Inc. dba Medical Cannabis Learning Network (“MCLN”), a leading Canadian private web-based cannabis portal, has entered into a non-exclusive agreement dated July 15…

Until recently, the motto of any ambitious business was “Go big or go home.” Now, thanks to the rise of micro-influencers, the marketplace mantra has changed to “Less is more.” Let’s look at why, because it is quite a remarkable story. In the Beginning Before we all had smartphones, advertising…

We all know that digital advertising is the new norm, and has been since Strategy Analytics called it the fastest growing marketing channel. If you own a business, engaging in some form of online advertising is practically mandated. I say ‘some form of’ because there is more than one way…

Picture this: I’m standing in an aisle of an auto shop (is that what they’re called?) staring at a row of motor oil. Synthetic. Conventional. Premium. Higher-mileage. What? All I want to do is avoid going to the oil change place near my house, where I’m almost always convinced by…